Competitor Analysis

It is imperative to know your competition. Do you really know your competitors?

  • Who are they?
  • What makes them a competitor?
  • How are their products/services similar?
  • What are your advantages/ Disadvantages?
  • How should you position your products in the marketplace?
  • How do your competitors advertise?
  • Are your competitors local, National or Global?
  • Do your competitors view you as a competitor?
  • How do they act?
  • Will they respond if you change strategy?
  • Will you respond if they change strategy? Why?
  • Who is the industry leader?
  • What do they do well?
  • What makes them vulnerable?
  • Are there some best practices you can learn from them?”
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